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ABOUT US United Pray and Work Nojorono Kudus is one of the pioneering kretek, or clove, cigarette manufacturers in Indonesia. Nojorono *pronounced No-Yo-Ro-No was established on 14 October 1932 by Ko Djee Siong and Tan Djing Thay, with its operations centered in the city of Kudus in Central Java. Nojorono Kudus, owner of the trademarks Minak Djinggo and Clas Mild, is currently ranked the fifth largest manufacturer in Indonesia’s cigarette industry. our history 1932 On 14 October 1932, Ko Djee Siong and Tan Djing Thay established the Nojorono firm as a Commanditaire Vennotschap Limited Partnership business entity. The family set up their first cigarette factory and manufactured their first cigarettes that we known as Minak Djinggo, in a former cotton warehouse at Godi Village in North Pati. 1934 To accommodate the growth of the Nojorono firm, the factory relocated to Kudus, known as the city of kretek. 1968 The success achieved by the company’s first generation of owners laid the groundwork for the second-generation owners, Liem Khee Thwan Benediktus Dewansjah Batihalim, Djie Ing Khing Ignatius Riadinata Pamudji, and Tjoa Boen Swie Subiantoro Djuhadi. 1971 The company commences operation of its office headquarters at Jl. Sudirman, Kudus. In 1996, the building underwent renovation to accommodate and optimize the company’s growth. The company still operates from the same location to this day. 1973 The Nojorono firm established its business entity as a Perseroan Terbatas or Limited Company under the new company name of PT Nojorono Tobacco Company Limited. 1984 Nojorono launches the Minak Djinggo Special 14’s, the company’s first product in the category of Machine-Rolled Clove Cigarettes SKM / Sigaret Kretek Mesin. 1990 Commencing in 1990, the company’s board of management is entrusted to the third generation of the Nojorono family Stefanus J. J. Batihalim, Harsono Djuhadi, John D. Kusuma, Arifin Pamudji, dan L. Surya Djuhadi. 2003 Nojorono introduces Clas Mild of the Machine-Rolled Mild Clove Cigarettes SKMM category with Low Tar Low Nicotine. Within a span of two and a half years, Clas Mild gained wide acceptance among consumers and became the second best-selling product category. 2019 Nojorono launches Clas Mild Silver, another variant of the Machine-Rolled Mild Clove Cigarettes SKMM category. Made with the choicest quality tobaccos and cloves, Clas Mild Silver offers a smooth and delectable cigarette. 2020 Nojorono unveils Minak Djinggo Rempah Minak Djinggo Herbal. Nojorono launched the product in the midst of the Covid-19 pandemic as one of its many efforts to sustain the continuity of employment and economy of the people. 2021 Nojorono Kudus launched a new product, the Class Mild REDMAX. This product is a mild machined kretek cigarette that highlights the purity of natural and authentic flavors without raw material technology engineering. 2023 yang kerap diterapkan dalam setiap langkah bisnis, merupakan salah satu bekal resep “umur panjang” Nojorono Kudus. Terlebih turut menjadi pedoman dalam mengaktualisasikan semangat inovasi, salah satunya dengan menghadirkan produk SKT terbaru yang diberi nama Saroja pada Mei 2023. VISION To become the best managed corporation in the industry To be socially responsible and environmentally conscious MISSION We create value for all our stakeholders through sustainable growth and profitability with strong family ties and dignity THE FOUNDERS’ LEGACY "UNITE, PRAY AND WORK" Having been in the industry for more than eighty-eight years, Nojorono Kudus’ operations have always been centered on the time-honored principles of Unite, Pray and Work’ instilled by its founding fathers and implemented through the generations by all elements of the company. Unity the combined determination and conviction which forms the solid core of the company’s strength. Pray to call upon the Creator’s omnipotent power to guide, protect and bless each and every step that Nojorono takes. Work a genuine passion for work will produce results that are commendable, valuable and beneficial for all elements within Nojorono. Reflecting the character of young Krishna, Nojorono implements its five primary values on all stakeholders of the company under the acronym of Our FAITH guides us forward; To keep up harmony in Fraternity for synergy Be Accountable, serve by heart and with integrity To promote value Innovation and creativity with continuous improvements Be Trustworthy, respectful and self-motivated To continually pursue High performance for sustainable growth and profitability The Essence of Nojorono The strength of the name NOJORONO in the Javanese script is represented by the noble axiom of “Creation, Intention, Sense and Ignite”. CREATION The power of mind and imagination in creation. INTENTION The Wisdom that encourages to achieving the goals SENSE Sensitivity to the social environment and understanding life purpose IGNITE Harmonization of expectations inline with company goals The word of NOJORONO, in Javanese characters, implies the meaning of Be created ONO by the founding fathers as an endeavor places KARYO with a whole-heartedly ROSO so can continues to shine NOER and become a blessing to others. NO Nadyan ora kasad mata pasti ana. Invisible but existing CREATION JO Jangkane mung jenak jenjeming jiwaraga. Wish for the peaceful and serenity of the soul. INTENTION RO Rasakena rakete lan angganira. Feel blending with your body and soul. SENSE NO Nur candra, warsitaning candara. Human hope is always to the divine-light. IGNITE Logo Philosophy Entering its 88th year of existence, Nojorono revamped its logo to better represent the legacy of ancestral values, which is believed to affect the company’s reputation and existence. Infinity Undying enthusiasm is a manifestation of intent that turns into action and hope of achieving a better life. Yinyang The element of equilibrium and core of creative energy that emphasizes balance and harmony in creating Nojorono’s business growth innovations. Leaf Source of life and growth. Its originality and beauty form the element of compassion that is manifested in the sincerity of one’s actions.
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